Digital Customer

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Title	Type	Excerpt
Ecosystem	Page	An ecosystem may be created by design, or may naturally evolve and grow as a consequence of innovation.
Engagement	Page	Thinking of engagement as a set of outcomes is beneficial. By nature, most individuals think of the customer from the inside out (look ‘out’ at the customer).
Innovation	Page	The standard definition of innovation is the introduction of a new idea, which also applies to new services, products, methods, tools, including alterations ...
Journey	Page	Information technology has had a similar trajectory. When it first arrived on the scene its focus was to digitize key processes, be they accounting or invent...